Successful Sales and Selling Isn’t Really Selling at All

When we think of selling, the first thing that normally comes to mind is engaging with a customer – talking to them to convey your offer, informing them of your benefits, etc.

What if the best part of sales isn’t selling?

If I think about best practices in sales, the first thing I see successful sales people doing isn’t “selling” – it’s listening and asking the right questions.

By asking the right questions and listening, you gather information, draw out your customers,  and set yourself up to know everything you need to know to make that sale.

Sounds simple, doesn’t it? It is, but it’s not easy. Our human nature isn’t to be that passive. We want to take action and close the deal. We think we’re hovering at the point of sale and the time to go for it is NOW! We think we know everything we need to know and the customer is ready to buy. But, oops! We misjudged again.

So when you have lost enough deals because you didn’t take the time to ask the right questions and gather the facts — the doing of which provides at least a measure of certainty about what your customer wants, how they will decide, how much he wants to pay, etc. — you might finally give up dancing on those skinny branches and try something different.

Your Next Steps

My mission is to demonstrate that a business embracing practices of kindness, respect and empowerment will be very, very successful and profitable. 
Ready for a new level of success in your business?
Working with hundreds of companies in over 8,000 meetings for 25 years has shown me if you take the right actions, you will get the best results. The GNA program helps you break free from the exhausting effort to run your business. We offer a step-by-step program helping you to thrive and build the business you always wanted.
Explore how you can achieve a new level of success in your company, schedule time with me today:

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