What exactly do they want from you? Don’t assume you already know. Kodak and Polaroid made that mistake and went from dominating the market to a sliver of market share by assuming what everyone wanted was higher quality film when … Read More
We all want powerful results, but those kinds of results don’t just show up out of nowhere, they are born from a business culture designed for success. High performance only comes from a culture of phenomenal integrity, and integrity is … Read More
Power is defined as the ability to move something from an idea, to execution, to completion — the ability to make work happen successfully. In any reasonably successful business you will find at least two, or maybe even three people … Read More
When we think of selling, the first thing that normally comes to mind is engaging with a customer – talking to them to convey your offer, informing them of your benefits, etc. What if the best part of sales isn’t … Read More
It’s not: – Is my price competitively low enough?– Do I offer enough features, bells, whistles, etc?– Am I on the right social media channels? No, the most important question in marketing something to someone who hasn’t purchased from you … Read More
GNA builds a culture of breakthrough level performance based on trust and empowerment of key employees and leaders. The business culture becomes one in which everyone wins. Real accountability-based management is the new paradigm.