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Misunderstanding Your Customers

November 25, 2018 by



What exactly do they want from you? Don’t assume you already know. Kodak and Polaroid made that mistake and went from dominating the market to a sliver of market share by assuming what everyone wanted was higher quality film when in fact, what they wanted was the ability to share photos at a very low cost.

So ask yourself, do your customers want it done really well, allowing for a higher cost or, is your market heading towards a demand of faster production, closing out files quicker, at a lower cost?

Sometimes it’s difficult to see the forest for the trees, and the pace of every day doesn’t help. Step back for a moment and take a look over the next few weeks. What does it look like from your point of view?


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My mission is to demonstrate that a business embracing practices of kindness, respect and empowerment will be very, very successful and profitable. 
 
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