Misunderstanding Your Customers



What exactly do they want from you? Don’t assume you already know. Kodak and Polaroid made that mistake and went from dominating the market to a sliver of market share by assuming what everyone wanted was higher quality film when in fact, what they wanted was the ability to share photos at a very low cost.

So ask yourself, do your customers want it done really well, allowing for a higher cost or, is your market heading towards a demand of faster production, closing out files quicker, at a lower cost?

Sometimes it’s difficult to see the forest for the trees, and the pace of every day doesn’t help. Step back for a moment and take a look over the next few weeks. What does it look like from your point of view?
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