Everyone has their own personal leadership style, and it has two parts.The qualities that you know and like-your public persona, and the qualities that you don’t like, don’t show, or don’t even know. While most of what you’re doing can … Read More

Premise # 1: Your Customers Buy Based on their Emotions. No one likes a big change. People tend to get upset when there is damage to their home. In an emergency, their emotions, (although hidden from both your view and … Read More

He started his business with the money in his own pockets. He invented the idea of health clubs with juice bars…50 years ago! He stood by his brand “no matter what” for 70 years of his career. He wasn’t born … Read More

It’s a total pain in the ass, your butt’s always on the line, you’re dealing with problems 24/7. There are many days the rewards seem disproportionate to the long hours and hard work. At times you may think you’re a … Read More

Production meetings cover every detail for each job no matter how painfully long it takes. Business meetings report the accomplishment of essential core drivers. Production meetings discuss the process of the work itself. Business meetings discuss the results of the … Read More

That’s where the money is, although it may appear to be solely in getting the work done.Think about it: To do all the work then drop the ball when you’re right on the goal line, that last10% of work can … Read More

Customers don’t really buy you for the work you do-huge mistake if you don’t see that. There are dozens of companies to choose from, all selling exactly the same thing. They buy something “they need” that “they feel” they can’t get from just … Read More

If your customer’s only criteria for buying from you is your price,  along with several other contractors following suite, customers have no other choice. Then it’s a situation where everyone’s racing to the bottom. The competition is intense at the … Read More

It’s so easy to point the finger elsewhere, but the truth of the matter is, transformation in your business always starts with the Leadership. Rarely do I hear owners and senior managers take complete responsibility for how their staff performs. It’s … Read More

In a system of meritocracy, everyone pulls their own weight. The best performers are rewarded with better pay, perks, etc. 
It works because it creates a win-win for both the individual and the business. This is very different from what … Read More