That’s where the money is, although it may appear to be solely in getting the work done.
Think about it: To do all the work then drop the ball when you’re right on the goal line, that last
10% of work can pay off more than the previous 90%.
But you have to ask. Survey research shows that by asking customers for a testimonial reinforces and expands their positive experiences of your hard work. Most people, when asked, will say yes (if you did your job right). So by you asking, you get a better fan, promotional material for your site, and the feedback that stokes your production teams.
Get a testimonial and video on every job!