Here’s the problem, there is no such thing as a business, not really.
Business defined means busy-ness, as in being busy at work.
The who that’s doing all this busy-ness is you, and everyone working in your business.
So by business, what we really mean is people being busy.
Nowhere is it written that these people need to give up their values to make a buck.
Your business doesn’t have a conscience, but you and your people do. And you can use that fact collectively so that your business makes a statement.
Not only is that the best marketing you can do, and very attractive to your customers,
but it utilizes businesses and organizations as one of our best tools for social change.
If not you, who? If not now, when?