When you think about it, it’s the unreasonable actions that move your business forward. It’s not reasonable to expect your teams to consistently do great work on every single job, to produce a profitable job every single time, to expect that every customer will turn out satisfied.
But it’s a lot more fun and inspiring to come to work in a business that practices a “we do wherever it takes to get the job done – like no kidding” attitude. Mediocrity is a measure of what most people expect and do.
From the mediocre POV, to expect more is crazy…right?
How much is it reasonable to expect of your teams?
Is there a limit to what’s possible?
You’re the spark. Inspire your teams to unreasonable levels of accomplishment and watch what happens.