While it may be true that the world view and mantra of management in the passing industrial age was ” I don’t pay you to think,” that’s the exact opposite of what’s needed today. But when you look out into … Read More

It’s not: – Is my price competitively low enough?– Do I offer enough features, bells, whistles, etc?– Am I on the right social media channels? No, the most important question in marketing something to someone who hasn’t purchased from you … Read More