Greg Neil


I grew up around building and construction. When I was a kid my father was a schoolteacher, and during his summers off he worked in construction. Whenever we needed something, we built it ourselves, decks, patios, even minor upgrades. So naturally when I got out of school and got a job it was in construction.

One day when I was 20 years old, my boss had me and another other guy distribute a large stack of sheetrock that was collapsing the corner of the 2nd floor of the motel we were building. After figuring out I had just carried my half of 20,000 tons of rock in 3 days, I realized if I could do that, I could run my own business.  So, the next day, I told my boss I was starting my own business. I can still see the look on his face, a combination of curiosity, concern, and amusement. 

The first year or so was a bit thin, but it wasn’t long before I got licensed, (#428883) and was making way more money than all my friends who were still in college. My business grew and financed my early studies in psychology, human motivation, and organizational transformation, as well as exploring every great restaurant in San Francisco, and a lot of fun weekend ski trips to Lake Tahoe.

I never saw a career as a business coach coming, but one day many years later, while traveling I found myself meeting a fellow traveler named Simon for coffee every morning. We were in India at the time, and he was from Germany.  To my surprise one morning, Simon invited me to come to Germany so we could work together. A few months later, just before my visa expired and down to my last $100 and a plane ticket, I took him up on his offer.  With his introduction, I got a one-year contract to offer sales coaching to a software company with 9 locations all over Germany. 

The year was 1997…. now 22 years later, and over 8,000 weekly meetings with companies all over the US, Germany, and a bit of time in Canada, I have had lots of time to study the challenges of our industry, and put together a curriculum that offers solutions integrating the best practices in all areas of business, combined with over 40 years of study in human motivation and organizational transformation. 

We take the success of your business seriously.  The GNA curriculum offers a step by step simple, practical, yet powerful methodology, to unleash the real potential of leadership, ownership, and accountability at all levels of your business.  Our commitment at GNA is to build a new way for all of us to engage in the way we do business.