What if…

…your business was a platform for risk, challenge, and accomplishment?
Rather than a promise for a paycheck?

…working in your business meant accomplishing things beyond what was previously possible?
Instead of just doing what you’re told so you stay out of trouble?

…you used your business as more than just a vehicle for making money?
You used it as a means for building an environment of challenge, risk, and a platform for exceeding industry standards for how profitable a company can be.

But…
It would take a very performance driven business culture to do that!