I’ve heard the saying -“The soul of money is service to others.”
Anything you can do to serve your customers will likely have ROI, especially if you can do something no one else is.
Another way of serving is being a stand for something that contributes to your target market community. In doing so, you change the form and direction of the action from you being the pursuer, to working side by side your customer. Instead of you pursuing them, they find you. The thing is, you can’t do it just for the money!
Find something you really can care about-serve on a board, serve on a committee, start a badly needed initiative, and let your target customers come to you!