Also called the drivers of your business, and for a very good reason. This is what grabs attention, drives conversations, and focuses everyone in the direction you need to go. Seems simple. Here is where this breaks down for many companies.
Information Overload. Many companies use whatever spreadsheets their software generates, so you end up in meetings with pages and pages of data, and an overload of information. They don’t take the time to pick out the most powerful drivers from the rest of the data, making a customized set of metrics to focus on, which makes it difficult for team members who are already busy and dealing with a lot every day, to stay focused.
Another breakdown, Metrics not being used in relationship to a very clear goal. If the number being reported isn’t associated with a goal, then it’s just standing there by itself with no relationship to a direction or history. What works is setting up the metrics so that anyone can look at a page and determine what’s happening instantly. Sure, it takes time to set this up, but taking the time to “sharpen your saw” can save loads of time down the road, multiplied by the number of people you have in each meeting.
The difference in results with people who can easily see what’s happening vs. people who think they know because they “were using the information from the software we have” is huge.