Marketing, Marketing, Marketing
1. Have a Marketing process that builds on each previous step to give you results with certainty. Plan your strategy numerically and track it – it’s all about the numbers, if you see the number of people you need, you will have the results. Create a pipeline and execute weekly calls and appointments expanding your database of potential customers. If they see you, they will buy!
2. Use Marketing people as primary in bringing in new accounts, Estimators as secondary go getters maintaining existing and all past relationships, (rather then waiting for the company to supply new leads).
3. 90% of Success is showing up – win new business by consistently delivering benefits over time. Be patient…. painless and quick are rarely associated with successful.